Saturday, October 1, 2022
Published 2 Years Ago on Thursday, May 28 2020 By Inside Telecom Staff
Strategic senior hires and innovative new solutions will support European customers on the pathway to 5G.
Cradlepoint, the global leader in cloud-delivered LTE and 5G wireless network edge solutions, today announces its rapid expansion into Europe with senior hires, investment in new teams and new product offerings. With a strong heritage in the US to build upon, a clear addressable wireless WAN market in Europe and the emergence of 5G networks, the company is ready to truly ‘go global’ in 2020, winning more customers across Northern, Central and Southern Europe.
Evert Suur, previously Head of Channels for Northern Europe at Forescout, joins Cradlepoint as Area Director for Northern Europe. He brings to the role 25+ years of experience in the IT and networking industries and will be responsible for driving forward Cradlepoint’s ‘go-to-market’ strategy in the Netherlands, Belgium and the Nordics.
Lorenzo Ruggiero also joins the company, as Area Director for Southern Europe. Based in Milan, Lorenzo will lead customer satisfaction initiatives, partner relationships and revenue growth across Italy, Spain, France and Portugal. Lorenzo joins from Vodafone and previously worked at French software company, Infovista, where he was in charge of leading the enterprise market proposition.
There will be expansion and new hire announcements for Central Europe, in the coming months.
In each region, a sales and support team will be built throughout 2020, with team leaders, sales engineers and business development executives being hired.
Cradlepoint’s ‘go-to-market’ strategy in Europe will be driven through third parties and partner programmes in each geo, with the company actively recruiting partners across Europe as part of its expansion plan.
James Bristow, SVP EMEA, Cradlepoint comments, “We invented the wireless WAN/ Edge movement and lead the industry. This will grow to a $5bn Market in EMEA by 2025 – but now it’s time to establish our presence in Europe and tap into the growing demand for mobile, branch and IoT networks. We want to win more Fortune 500 companies in the year ahead and dominate the market as 5G infrastructure rolls out across the region.”
Amid the COVID-19 crisis, Cradlepoint has been rolling out new solutions to support the European market. The organisation has seen an increase in demand for products that can support pop-up healthcare environments, home working and retailers to onboard an influx of new staff quickly and securely. Some of its new product offerings include:
Bristow concludes, “We have responded rapidly to the needs of our customers in Europe during the COVID-19 crisis with best in-class products and solutions in the wireless WAN market. We are confident, that when we come through this crisis, the rise of high speed wireless 4G Gigabit LTE and 5G networks will present huge opportunities for enterprises to cut the wire and build better, more agile and manageable networks. A huge number of ideas, innovations and new companies will be born out of the 5G movement globally, and Cradlepoint is at the forefront of this change.”
Cradlepoint is a global leader in cloud-delivered LTE and 5G wireless network edge solutions for branch, mobile, and IoT networks. Our Elastic Edge vision becomes a reality in NetCloud, a subscription-based service with purpose-built endpoints that delivers a pervasive, secure, and software-defined Wireless WAN edge to connect people, places, and things over LTE and 5G cellular networks. More than 20,000 enterprise and government organizations around the world — including 75 percent of the world’s top retailers, 50 percent of the Fortune 100, and first responder agencies in 25 of the largest US cities — rely on Cradlepoint to keep critical branches, points of commerce, field forces, vehicles, and IoT devices always connected and protected. Major service providers use Cradlepoint solutions as the foundation for innovative managed services. Founded in 2006, Cradlepoint is a privately held company headquartered in Boise, Idaho, with a development center in Silicon Valley and international offices in the UK and Australia.
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