The Apple Map Story

Did it take a Super Bowl to remind everyone that Apple maps exist? The answer is, yes. This is known as the Apple maps comeback.

Apple maps launched in 2012, as an application part of iOS 6. During that time Apple maps was meant to replace Google maps, but it wasn’t able due to the complaints the people filed against it.

People would constantly share pictures of what appeared to be earthquake-damaged highways, incorrectly named locations, cities that had been teleported into the middle of the ocean, and even recommendations from organizations warning against using it due to directions that were causing people to get lost. During that time, it was said that Steve Jobs fired 70 workers from the department.

Ever since then Apple decided to work harder and make changes to better their maps. With the launch of iPhone 15 on iOS 17, Apple maps became an essential tool for travelers to use. Moving forward to the biggest American event the Super Bowl. This is when people were in awe with how Apple mapped the Allegiant Stadium. When iPhone users zoomed in on the stadium hosting Super Bowl 58, they were met with a three-dimensional representation of the venue, along with other significant landmarks in Las Vegas.

And finally, privacy. Apple uses a variety of methods to safeguard your privacy. To start, the app restricts the data it gathers. Then, whenever possible, it uses on-device machine learning to remove personally identifiable information. The information is then rendered even less identifiable by the application of differential privacy, which introduces random noise. Next is anonymization, which is the process of grouping data without any personal information.

With all the talk about how magnificent Apple maps is getting let us not forget the main man in this feature, Siri. Siri is the salt and pepper to the feature. It makes it unique, different, and fun to use.

Although Apple didn’t get an initial great start when it came to its maps, Apple is Apple, and it will always come back with a greater comeback. Who would have thought that years after Steve Jons turned his venom onto whoever worked on the map, that it’s a hit today?

Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Tech sections to stay informed and up-to-date with our daily articles.