With Bitcoin going high, one of the strongest catalysts for its future growth is the development of a Bitcoin treasury strategy, and now, a new horizon is appearing with corporate asset integration which is paving the way for a new era for digital assets.
Michael Saylor, the Strategy founder, is among the believers of this vision, who is confident that bitcoin corporate treasuries will play the leading role in Bitcoin’s future major innovation.
In 2025, Saylor made bold predictions, saying Bitcoin could reach $13 million by 2045. Despite Bitcoin’s latest rally, it remains well below its all-time highs seen after Trump’s inauguration – and far from meeting Saylor’s lofty expectations.
According to Saylor’s belief, there’s a significant shift happening with Bitcoin owners, which could be keeping the price lower than expected.
“I think we’re going through a rotation right now. Lots of non-economically interested parties are rotating out of the asset, and a new cohort of investors is entering,” Saylor told Natalie Brunell on the Coin Stories podcast.
Strategy’s founder highlighted that most people who held Bitcoin during its previous rallies were not necessarily fans of the digital asset. Many were governments, lawyers, or bankruptcy trustees who had inherited Bitcoin without plans for it – and sold off when the market surged.
Bitcoin’s Stability Trajectory
Back in January 2025, prior to Trump’s inauguration, Bitcoin briefly surpassed $109,000 but dropped to $76,000 in April. Despite recovering above $100,000, Saylor believes the price still lacks the optimistic input that should be pushing it to reach its true potential.
He points to healthy exchange trade fund (ETF) inflows, increasing corporate interest, and further positive cues from Washington.
However, Saylor considers fewer committed investors to be taking this moment to quit the market, which is holding the Bitcoin treasury back from reflecting the asset’s full potential.
“And I think a whole new class of investors is entering by way of ETFs and Bitcoin treasury companies,” he said. Meanwhile, companies like Strategy, formerly known as MicroStrategy, are leading by example with Bitcoin treasury management.
Having more than half a billion dollars invested in Bitcoin, Strategy holds more than 555, 450 Bitcoin, which is valued at around $57 billion. Bitcoin treasury is becoming a key feature in the future development of Bitcoin, and Saylor welcomes more companies to adapt this approach. By employing corporate Bitcoin reserve adoption, companies can build long-term value, as seen in the success of Strategy.
Moreover, US Treasury Bitcoin would have a role in the future of Bitcoin. With increasing interest in treasury management, Saylor sees a shift towards organizations incorporating Bitcoin into their corporate strategies.
“If you simply start sweeping your cash flows into Bitcoin, or convert your dividend into a Bitcoin buy, or convert your stock buyback into a buyback of Bitcoin, then your enterprise value over time would double,” he said.
Therefore, for the corporate adoption of Bitcoin he believes this is a key strategy moving forward in 2025. Despite the instability, founder of Strategy is aware of the long-term value of Bitcoin.
“In any macro panic, the most liquid leverable asset is Bitcoin,” he says, highlighting its ability to recover after market crashes. While Bitcoin is not protected against market shake ups, he believes that it will eventually dissociate from traditional assets and continue its upward trajectory.
Final Thoughts
While Bitcoin’s growth potential is widely acknowledged, its volatility and unpredictable market trends still shakes the trust of many investors. The proliferated adoption of Bitcoin treasury strategies can turn out to be a game-changer, but there are concerns whether it is still enough to stabilize its price in the long run.
With more companies entering the corporate Bitcoin reserve adoption space, the future of Bitcoin hangs in the balance depending on their ability to balance risk and reward. So, is Bitcoin ready for mass acceptance as a corporate holding, or is its volatility there to stay?
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