Clubhouse signs social media sensations the Dobre Brothers

Clubhouse Dobre Brothers

Adding to Clubhouse’s group of creatives, the company signed a deal with the Dobre Brothers which increases the platform’s social reach to 280 million.

Clubhouse officially signed the Dobre Brothers, a family of content creators with a global social media following, according to a March 24 media release.

The collaboration will officially launch with the brothers moving into their own 10,000 square-foot Beverly Hills mansion, a Clubhouse Media Group content house, “The Dobre House.”

Twins Lucas and Marcus began sharing their unique mix of original content in 2015 on Vine amassing 1.5 million followers within the first few years. A few years later, older brothers Darius and Cyrus joined the twins and launched ‘The Dobre Brothers’ followed by ‘Dobre Cars,’ expanding the family’s YouTube presence to nearly 35 million subscribers.

The Brothers have built a strong social following on other platforms including TikTok, Instagram, and Snapchat creating a network of over 130 million followers.

“We’re excited to launch Dobre House. The opportunity to collaborate with other top-tier influencers, create new content, and expand our brand partnership opportunities through the Clubhouse Media Group network is exciting,” said Cyrus Dobre, adding “we’re looking forward to spending time on the West Coast, working on our music, and further developing the Dobre Cars platform.”

Dobre Brothers (L-R): Darius, Marcus, Cyrus, and Lucas

The Dobre Brothers will join Clubhouse Media Group’s national roster of popular digital native influencers including professional race car driver Lindsay Brewer, singer/songwriter Austin Mahone, YouTube sensation Gabriella Saraivah, the Roz Family, and many more who have a total reach of over 150 million.

With collaboration between creators being a key component in Clubhouse Media Group’s model, their roster of influencers is looking forward to meeting the brothers and creating together.

The partnership will further cement Clubhouse Media Group as a leader in the digital talent and incubator space. The Dobre Brothers’ partnership with Clubhouse Media Group will increase the company’s reach to over 280 million.

“We are thrilled to welcome the Dobre Brothers to the Clubhouse Media Group family of creators. Working with the Brothers will strengthen our company platform and further extend our global reach,” said Chris Young, Co-Founder of Clubhouse Media Group. “We strongly believe that our relationship with brands will add valuable opportunities to the super success the Dobre Brothers have already enjoyed for the last several years.”

Internet star siblings Lucas, Marcus, Darius, and Cyrus, most commonly referred to as the “Dobre Brothers,” rose to fame through their dancing, pranking, singing, and exotic car videos on all social media platforms including TikTok, Instagram, Snapchat, Vine, and most notably, YouTube.

The digital natives started sharing their lives on social media in 2015 and have since grown their network to over 130 million. The Dobre Brothers have grown their brand to become, and remain, one of the most recognizable names in social media content creation.

Clubhouse Media Group notes that the company represents the future of influencer media and marketing, with a global network of professionally run content houses, each of which has its own brand, influencer cohort and production capabilities.

Clubhouse offers management, production and deal-making services to its handpicked influencers, a management division for individual influencer clients, and an investment arm for joint ventures and acquisitions for companies in the social media influencer space.