The global mobile money market is expected to witness a CAGR of 21.4% during the forecast period of 2020 to 2030, according to a new research report released by FMI. Quick turn made by some of high potential economies with limited digital financial inclusion among masses to digitize payments has been a key enabler for mobile money. The indispensable usage of smartphone and affordable cost of internet has played the epicentre role in the adoption of mobile money among retail consumers.
Simplification of money transfers by digital wallets has lured in growing number of users. These wallets use biometric technology for payments and money transfers. This verification method that fingerprint scanners, facial recognition, and iris recognition. Biometric single sign-on is an advanced password management technology that protects data from unauthorized users, reducing the chances of fraud.
Organizations have started using multi-factor authentication by combining fingerprint technology with password or PINs. Multi-factor authentication is highly secure as it makes difficult for hackers to compromise the customer account. This security method combines something what users know and what user is.
“Key players in the market can gain significant profits by providing mobile money solution with machine learning algorithm that prevents money laundering, identity theft, mobile fraud, and credit card fraud. Machine learning algorithms are applied to automate the analysis of customers’ behavioral patterns for any sign of abnormality giving the ability to identify and flag fraudulent activity in real-time,” says the Analyst
- Mobile money to win growing number of users as payments for multiple services such as ticketing, loans, bills, and utilities gets easier
- Digital wallets to be the most popular form of platform for use of mobile money as they referral and reward systems attract consumers
- Millennials and Generation Z to be remain predominant users of mobile money
- South Asia & Pacific to remain ahead of others as e-commerce gains unprecedented momentum
COVID-19 Impact Analysis on Mobile Money Market
The COVID-19 pandemic has significantly impacted the businesses globally. Consumers and businesses are expected to adopt mobile wallets or apps to make cashless payments in order to avoid multiple touchpoints and chances of cross-contamination to stop the spread of COVID-19. To maintain social distancing consumers and businesses are expected to encourage the usage of digital wallets, which will bode well for the mobile money market.
Increasing adoption of mobile wallets, the mobile money market is estimated to grow by 1.2X from 2019-2020 and would see a surge in demand in Q2-Q4 2020. The market for mobile money grew around 18% Y-o-Y in the past two years. However, as the ongoing COVID-19 crisis continues to stay it will lead consumers to be habituated to digital payments so there would be surge in demand for mobile money.
Adoption of Contactless Payments Spurring Growth of Mobile Money Market
Contactless payments method is easy and convenient than making a card payment. It is faster and more secure than the PIN technology as it transfers the encrypted data to the point-of-sale device instantly. Contactless payments are done through NFC technology that powers the payment through a type of radio frequency, enabling the smartphone to communicate with the payment reader when they are close together. QR codes have also gained immense popularity in recent years as quick ways of making payments with an easy scan.
Contactless payments are highly secure as they are embedded with multiple layer of security to protect user against fraud. Companies such as Apple, Samsung, Google are providing contactless payment system such as Samsung pay, Apple Pay, and Google Pay.