Search results for "IT"

How to Kill a Brand You’ve Spent 100 Years Protecting

AI-Generated Y3000 Proves Coke is No Longer the Real Thing I once sat in a boardroom presenting two Coke TV commercials and online films I’d just produced to the company’s marketing director and her acolytes. This woman was a tough cookie who would entertain absolutely no deviation from the Coke brand’s three marketing platforms. 1. […]

Just in: the iPhone 15

What new features does the iPhone 15 offer to simplify business comms? September only means one thing in the mobile device world, Apple’s annual launch event. This year, among other releases, the event brought all the details of the iPhone 15 — Apple’s latest handset upgrade. Here, Kristian Torode, Director and Co-Founder of business communication technology provider, Crystaline, summarises […]