As the retail industry gets more competitive, it is getting harder for brands and retailers to maintain customer loyalty, but adoption of certain technological trends may hold the key to retaining customers, improving brand loyalty and increasing sales. If a store does not match a customer’s expectations for pricing, product, or experience, the consumer will […]
AdTech
Google Ads improves scripts while also revealing that legacy scripts would be phased out later this year. In what it calls a “new Google Ads script experience,” Google Ads has revealed a variety of script upgrades. Google Ads scripts allow advertisers to control their Google Ads data programmatically using simple JavaScript in a browser-based IDE. […]