Sony

Sony Readies for Metaverse Revolution with Cross-Platform Push

Japanese conglomerate Sony Group Corp said it is well-positioned to play a leading role in the metaverse, or immersive virtual worlds, which commentators speculate will massively disrupt industries and establish new powerhouses. The metaverse is a vague term encapsulating the idea that consumers will spend more time in online simulated environments. While the concept is […]

After Decades in A Spin, Sonic's Break-Out Leaves Sega Hoping for More

Japan’s Sega Sammy Holdings Inc is hoping to ride the fast-moving coattails of Sonic the Hedgehog as the character enjoys a renaissance amid a global scramble for entertainment content. This year sees the release of a sequel to a record-breaking Hollywood movie and a Netflix series, along with a title that Sega hopes will revive […]

Sony Seeks New Partners for Transformative EV Project - Executive

Sony Group will likely add new technology partners to its electric vehicle (EV) project to help it forge a mobility business to transform cars from transportation machines to entertainment spaces, a Sony executive told Reuters. An ongoing shift to electric cars, which are easier to build than those with internal combustion engines, is allowing new […]

Sony Looks to Electric Cars for its Next Big Hit

Japan’s Sony Group Corp plans to launch a company this spring to examine entering the electric vehicle market, looking to harness its strengths in entertainment and sensors to play a bigger role in next-generation mobility. The new company, Sony Mobility Inc, comes as the Japanese tech giant is “exploring a commercial launch” of electric vehicles, […]