With TomTom, You Can Have a Conversation with Your Car

TomTom, a leader in digital mapping, announced that it has teamed up with Microsoft to develop AI-Driven Voice Assistant in Cars.

TomTom (TOM2.AS), a leader in digital mapping, announced on Tuesday that it has teamed up with Microsoft (MSFT.O) to develop a conversational AI-Driven Voice Assistant in Cars.

According to the company, the assistant will let users “converse naturally with their vehicles” and provide voice interaction for infotainment, location search, and car command systems.

The voice assistant was developed by TomTom, a rival to Google Maps and the largest mapping platform globally, HERE, using a variety of Microsoft services, including its Azure OpenAI Service.

Businesses can use the large language models (LLM) of OpenAI, the company that created ChatGPT, with the Microsoft Azure OpenAI Service.

The Dutch map maker stated that the voice assistant is integrated into TomTom’s Digital Cockpit, an open, modular in-vehicle infotainment platform, as well as other automotive infotainment systems.

In October, Taco Titulaer, the head of finance at TomTom, told Reuters that the company was “investing time, money, and people” in generative AI because it saw potential for growth.

In July, TomTom released an LLM plug-in for ChatGPT, enabling users of the chatbot to use its maps to schedule travel and discover new locations.

When Azure Maps location services were initially powered by Microsoft in 2016, the company started collaborating with them.

Activision Blizzard has agreed to pay approximately $54 million to settle discrimination cases brought through the California Civil Rights Office in favor of female employees of the video game company.

The California Civil Rights Department claims that the company behind Call of Duty, Overwatch, World of Warcraft, and other video games “discriminated against women at the company, including denying them chances at advancement and paying them less than men for doing substantially similar work.” The settlement deals with the accusations and is awaiting court approval. It was revealed late on Friday.


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