I’ll start with a provocative assertion: most telcos typically pay less attention to their brands than they ought to, and that doesn’t work for them. The proof: mobile service has become commoditized in over ¾ of the 50+ markets studied by Strategy&. In many Telcos, the responsibility for the brand sits in Consumer Marketing, meanwhile, […]
Ashish Banerjee
Ash Banerjee is one of the most experienced Telecoms brand strategists in the world, having worked with over 60 telcos on all continents over the last 3 decades. Landor & Fitch is the world’s largest and oldest brand consulting company, delivering transformative brands by design.