Osama Zahid

Osama Zahid is a technology content strategist who is passionate about content marketing and all things SEO. He has helped various companies rank their content on the first page of search engines. In his free time, Osama loves to play football and travel.

4 Types of Rewards Fraud and How to Prevent Them

For businesses, customer loyalty is the key to success. The cost of attracting a new customer is five times greater than the cost of retaining an existing customer. Companies offer incentives such as loyalty programs and rewards to encourage customers to remain loyal to your brand. But what happens when an enemy is emerging, lurking in the shadows? […]