Fashion and Wearable Technology Morph the Culture of Style


As much as we like to believe that the tech industry has taken the world by a swift, it seems that we cannot prospect the extent to which this not-so-newly-risen industry has reached. Hitting different fields, from medicine, transport, entertainment, and much more, technology is overtaking the world and stretching towards the fashion industry. The fashion landscape maintained its classical aspect from the streets of Paris to Milan as the world embraced a hastened technological evolution. Nowadays, fashion and wearable technology proceed in modernizing life as we know it by merging the unmergeable.

Chanel of the 21st Century

When Coco Chanel opened her first shop on Paris’s Rue Cambon in 1910, she started selling hats, an accessory that was deemed an essential part of a woman’s wardrobe. This placed her on the map as one of France’s and now the world’s leading pioneers in the fashion world. Now, let’s visualize a concept where a tech engineer could be the next Coco Chanel. In retrospect, the concept is not that far-fetched; both, in reality, are designers that engineer the look and functionality of a particular piece. 

As you look down at your wrist and glance at your smartwatch, with its colorful wrist band, or perhaps at your smart devices’ phone case matching your outfit, you will realize that technology is already integrated into its simplest form in our daily lives, subconsciously, without being aware of it. Fashion wearable technology is everywhere, and it is here to stay. And we witness it manifesting into a style of its technological miracle propagating a radical transformation into how we express ourselves with personal style.

Wearable technology and fashion are clearly defined in the 21st Century, birthing a new definition of what fashion could genuinely mean in the future. While it has altered our lives, the new digital phenomena have somehow made us cling to the traditional fashion culture that emerged with some of the classical houses of fashion, such as Chanel, Dior, Louis Vuitton, Yves Saint Laurent, and much more.

As wearable tech fashion takes over the world, true style lovers adhere to the classical and timeless pieces that are deemed foundational to the core fashion, but with the integration of technology into this classical style. And by this, I’m referring to what is known as the fusion between fashion and the Internet of Things (IoT).

Tailoring Customers’ Needs

Fashion IoT is simply confined within the borders of wearable technology such as glasses or even something as basic as smartwatches. Wearable technology clothing companies are tailoring the fundamentals of retail clothing solely based on the customers’ needs and personal styles.

Some of the most promising IoT clothing names out there are cat-walking their way into the tech industry by threading their vision with some of the leading names in the industry, including Big Tech giant Google with its collaboration with Swedish-based brand, IVYREVEL, with its Coded Couture application.

By simply tracking customers’ activity, such as going to a fancy nightclub, visiting a friend, traveling, or any of the such, the coded app will begin giving suggestions to add diamonds, modernize the look, color combination, and any other future to the coded dress.


For most of the 21st Century, technology has developed this dystopian image of what the future will look like. Humanity has relished in the many products and concepts this fiction-like universe offered to deliver. The fashion industry has proved itself to be one of those brave enough to acknowledge the immense values technology could bring to reshape the industry itself to accommodate the design of the world’s digital transformation. 

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