Microsoft is teaming up with the media site Semafor to shake things up in the news world by integrating ChatGPT into creating AI newsroom feeds, according to The Financial Times.
Interestingly, this move follows a bit of drama – a lawsuit from The New York Times against Microsoft and OpenAI over copyright issues. But Microsoft isn’t slowing down. They’re diving into a project where Semafor plans to launch a feed named Signals, backed financially by Microsoft. The goal? To spotlight the latest news and insights, churning out a good number of posts every day. Here’s the twist: journalists pen the stories, but AI steps in as a super-smart assistant, digging up facts and data.
Signals is all about adapting to the fast-paced changes in digital media and tackling the challenges and prospects AI throws our way. The team at Semafor is leveraging AI newsroom to pull in news from across the globe, in various languages, ensuring nothing gets lost in translation. Whether it’s news from China, India, or elsewhere, they’re adding context and different viewpoints to the mix.
Noreen Gillespie, once a journalist at the Associated Press and now with Microsoft, shared with The Financial Times the viewpoint that journalists must embrace these tools to flourish in the future.
The debate around using ChatGPT and similar AI newsroom isn’t new. Some outlets, like CNET, have experimented with AI to draft complete articles, guided by human editors. The challenge? Figuring out how to harness these AI chatbots to not only enhance journalism but also stay ahead in the SEO game.
To top it off, Microsoft isn’t stopping here. They’ve also partnered with some of the biggest names in journalism education and organization sector, including the Craig Newmark School of Journalism and the Online News Association.
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