Norton Adds New Privacy Features for more Control of Personal Information


NortonLifeLock, a global leader in consumer Cyber Safety, announced on Monday new and expanded privacy offerings to help people keep their sensitive information more private and take control of the information shared about them online.

More than half of consumers globally don’t know how to protect their online privacy, leaving many defenseless to cybercriminals, according to the 2021 Norton Cyber Safety Insights Report.

To help consumers take back control of their online privacy, Norton has added new features to its industry-leading Norton Secure VPN, which ranks #1 overall for network performance and file download time, including:

Safe Connections: Compromised Network Detection notifies users any time they connect to a compromised network, which could enable unauthorized third parties to view data a consumer sends and receives.

Once detected, Norton Secure VPN proactively identifies the compromised networks and alerts them to turn on their VPN to secure their internet connection and ensure they continue browsing with security, anonymity, and peace of mind.

Kill Switch: Automatically disconnects a user’s device from the internet if the VPN connection is lost, which prevents the user’s IP address, location or identity from accidentally being exposed.

Split Tunneling: Allows individuals to encrypt, secure, and anonymize the traffic they choose. Individuals can route some of their device traffic through an encrypted VPN tunnel while allowing other apps or services to access the internet directly. This ensures optimal performance without compromising security or leaving personal information exposed.

“With so much personal information readily available online today, it is more important than ever to proactively protect our online privacy and identity,” said Gagan Singh, chief product officer, NortonLifeLock.

“Our growing portfolio of solutions empowers people to reclaim control of their online privacy,” he added. “Norton’s new and expanded privacy offerings help people take control of their personal information more effectively,” Gagan said.

Privacy Monitor Assistant is also now more accessible for everyone, which is a white-glove service that makes online privacy protection easier by helping individuals fight back against data brokers sharing their personal information.

Previously, only available as a bundled service, Privacy Monitor Assistant is now available as a standalone service for $12.99/month or $129.99/year.

Data brokers collect and sell consumer’s personal information, such as home addresses, contact information, social profiles, details about children or other family members, court records and more.

Having this type of personal information exposed on the internet where anyone can find it may leave consumers vulnerable to identity theft. Privacy Monitor Assistant scans popular data broker websites for a customer’s personal information and once identified, requests to opt-out on their behalf.