Social media applications were once thought of as a source of entertainment but have now become an integral part of our daily lives. Platforms have somehow achieved merging the digital and physical worlds with no clear distinction. Our social media accounts are a part of our personal branding and identity and have undoubtedly changed the way we communicate in the modern day.
However, content for pure entertainment value will not satisfy young people’s changing needs and behavior therefore diversifying the experience is required to ensure user satisfaction and sustained popularity. With that said, integrating educational content might be the way forward.
TikTok is a perfect example of this. The app which has been downloaded more than two billion times on iOS and Android since it was launched globally in 2017, decided to incorporate professionally produced learning content, partnering with hundreds of universities, experts and charities.
At launch, educational videos will include British actor Sean Sagar sharing tips on preparing for auditions, and TV presenter and mathematician Rachel Riley helping others develop a mindset for math. The app has enlisted other actors, singers and psychologists to share knowledge and skills.
TikTok has more than 30 million monthly active users, with American users spending an average of 46 minutes/day on the app – a total of 37 billion video views a month.
Another application that has made a shift toward educational content is Instagram.
The application wanted to continue exploring ways to construct their digital identities and utilize social media as a tool for learning.
Instagram has over 80 million users worldwide and has the story feature which helps upload short videos that last for 24 hours. Such a tool is invaluable as it can keep people up to date with the latest developments and information. The video feature is also a very useful way of giving people access to educational subject matter through live streaming. People can tune in and watch it in real-time, leave comments and impressions that can be responded to immediately or when the broadcast ends.