TV streaming services, have unequivocally changed our viewing habits. Technical advances have significantly improved connectivity and convenience and the world of streaming has enabled people to customize their viewing experience to suit their area of interest. In the recent years, the rise of Netflix and other services have enticed us into a binge-watching culture, enjoyed on multiple devices, anytime, anywhere. On-demand services are becoming more sophisticated, to meet the needs of the individual consumer, who are increasingly more indulgent with their entertainment preferences – with viewers now using more than one service to satisfy their appetite for entertainment.
The concept of a multifaceted service will cause a change in consumer demands, which may spearhead further collaborative efforts from the entertainment powerhouses – ones like Apple and Disney in the SVOD (subscription video on demand) space.
The rapid advancements of streaming, and the unveiling of a multitude of more exclusive content, may have us questioning whether the streaming scene has become too saturated and costly. However, with 2020 finally here, there are quite a few things on the streaming scene to get excited about.
Peacock, which arrives from NBC Universal, is the brand-new streaming service set to launch in April 2020. According to a CNBC Report, the core content on this service can be accessed for free, which is a fresh approach from the conventional monthly subscription fee, required by most entertainment services. The service will offer diverse shows which will include a line-up of classic sitcoms (we simply never tire of) and will be available on a wide variety of devices.
Quibi is another service launching in April 2020, that hails exceptional entertainment services for today’s streaming consumer. Quibi, which is short for quick bites, will offer a unique service of short-form videos of ten minutes, which will feature a line-up of big names aimed at viewers aged between 25-30. This content will provide younger adults with an alternative experience and is ideal for those who prefer smaller doses of entertainment.
Streaming services will no doubt, step up efforts to retain their subscribers as the competition intensifies. Although Services like Netflix and Amazon Prime Video have an impressive, abundant back catalogue of viewing content, we shall be watching and waiting to see how the changing landscape of video streaming, impacts the popularity of shows, once considered popular. The evolving market and services available, will indeed shift some viewers away from conventional content, to new content reflecting more unique, personalized areas of interest.