Nike Out-thinks its Competitors Again Iconic sportswear brand Nike has just unveiled a ventilation system to keep athletes cool. It’s called Aerogami and it works according to each wearer’s level of workout at the time. I’m sorry but my thesaurus hasn’t given me a better alternative to describe this tech. So I’m going to have […]
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We’ve now been treated to the same scene fifteen times. The interminable queue outside New York’s Apple store every time there’s an iPhone launch. It’s such a powerful component of Apple’s brand identity that competitor Samsung even launched an attack on it when advertising their own Galaxy model. Unfortunately for them it merely reinforced why […]