John Smeddle

Editor's ChoiceAmerica is China’s Biggest Client. That’s Why TikTok Has to Go

Of all the flags politicians fly during an election, particularly in America, the right to self-determination has always been the most proudly flown. Well, that flag is starting to look a little tatty right now. The latest TikTok affair is reminding the world how not one single leader involved in this ban gives a damn […]

Editor's ChoiceHas Britain Just Handed Terror Groups the Ultimate Laser Weapon?

The UK Defence Department has just showcased Dragonfire, a laser defence toy which can destroy incoming missiles and hostile aircraft. The released test footage seems extremely bland until you understand the implications of what it happening. But when you do understand, the test footage looks like a scene from the climax of Dune Part 2. […]

GPS Introduces Cunning New Warfare to Conflict Zone. Forbidden Love

From those wonderful folk who brought you a fish famine, a career destroyer and hundreds of near midair collisions. A whole new exciting adventure that invites you to fulfil your most secret dreams of the amorous kind. Because the disruption of GPS by the Israeli military in the southern Lebanon region is now playing havoc […]

Editor's ChoiceBoeing 737 Max Fails 37% of its Safety Checks

Seriously? 33 problems out of 89 safety checks in the manufacturing and assembly of the Boeing 737 Max? How is it possible this aircraft is still flying? Why do the Boeing board of directors still have jobs? How is it even conceivable that Spirit Aerosystems, a contractor for much of the assembly process, is still […]

Editor's ChoiceAudio Tech May Have Been the Clincher at the Oscars

Just a few hours ago, Oppenheimer shut out the Academy Awards with a haul of seven Oscars. They were Best Film, Director, Actor, Supporting Actor, Cinematographer, Editing and Original Score. What this cinematic masterpiece did not win, was the prize for best sound. This is a little ironic given that the audio tech and ingenuity […]

Editor's ChoiceHow Israel’s GPS Disruption Could Affect You

A recent report on how the Israeli military’s deployment of GPS-disruptive technology in southern Lebanon is affecting the civilian population is interesting, but just barely scratching the surface. Interesting because a sector you wouldn’t even dream of being disrupted is being severely tested; the fishing industry. GPS tells fishermen where the fish are, literally. So […]

For Some Endangered Species, this may be Technology’s Finest Hour

The annual Dubai Lynx Awards is tomorrow night. The night when the cream of the advertising and marketing sectors come together and either strut like peacocks onto stage or sit still and pretend to be good losers. My conscience is clear with this disparagement. Before I become an editor, I had occasion to be both […]

Editor's ChoiceHow to Ensure Your Brand isn’t an Endangered Species

Consumers have been fed a steady diet of sustainability messages for the last 20 years, at least in developed markets. And now this is becoming built-in to the choices we make when buying or remaining loyal to a brand. But our parameters for purchasing are becoming ever more demanding, particularly because of our increasing appreciation […]

Editor's ChoiceIronic that Next Year’s Biggest Oscar Contender Takes Place in a Galaxy where AI is Forbidden

Dune Part 2 Hits the Big Screen Today After a delay of four months, the much anticipated second part of Denis Villeneuve’s Dune arrives in cinemas today. It’s fair to say that Dune Part 2 cannot be tied down to one genre, and that is one of the reasons both the book and the earlier […]

Editor's ChoiceHands Up Who Was Surprised When they Killed the Apple Car

In a move that shocked the world on Tuesday, Apple terminated their decade-long program to build a car. The shock was that it took so long to kill it off. The process had been so beset with issues that, internally, the so-called Titan Project was whisperingly referred to as the Titanic Project. Various media reports […]