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Israel’s Tech Industry Hit Hardest by War

As recently as 2021, it was reported that Israel’s tech industry was booming, with one third of the world’s cybersecurity unicorns emerging from the country. Eric Schmidt, Google founder, also claimed that Israel is the best incubator in the world for tech entrepreneurs after the United States.  Although the industry accounts for only around 15% […]

War Will Downgrade Israel's Credit Rating

Moody’s is the world’s pre-eminent advisory on debt markets. Along with Standard & Poor and Fitch, it monitors global investment risk. And now, it’s just sounded the alarm bell for Israel, warning that the severity and probable longevity of the current Israel/Palestine conflict will make it more expensive for Netanyahu’s Government to borrow money. The […]

Warning. Do not read this article if you DON'T have a fear of flying.

There may be a faulty engine part on your next flight Alarming news from the civil aviation sector yesterday is the discovery of jet engine components, in service right now, which have false safety certification. All the details, such as the broker company who supplied the engine parts, the particular engine in which they’re now […]

How Would it Taste if it Happened to You, Google?

Advertisers Will Find this One Hard to Swallow So unbeknownst to you, Google has apparently been re-arranging the letters of your search enquiry when shopping online to include a brand name supposedly relevant to the search. It gets fed back to you, and you click on it. However, this is also unbeknownst to the company […]

How to Kill a Brand You’ve Spent 100 Years Protecting

AI-Generated Y3000 Proves Coke is No Longer the Real Thing I once sat in a boardroom presenting two Coke TV commercials and online films I’d just produced to the company’s marketing director and her acolytes. This woman was a tough cookie who would entertain absolutely no deviation from the Coke brand’s three marketing platforms. 1. […]