Wednesday, September 28, 2022
Published 3 Years Ago on Thursday, Nov 28 2019 By Inside Telecom Staff
WASHINGTON (AP) — President Donald Trump’s reelection
campaign and other
Republican election groups criticized tech giant Google on
Tuesday for making it harder for political advertisers to target specific types
The GOP groups said the changes will lead directly to
suppressing voter turnout and would “disproportionately” hurt
Google has said that, beginning in January in the United
States, advertisers will only be able to target political ads based on broad
categories such as sex, age and postal code. Currently, ads can be tailored to
more specific groups, such as political affiliation.
But the Trump campaign and Republican groups said Trump has
built the greatest digital operation in politics, so Google’s decision will
“disproportionately impact both the Trump operation and all of the
Republican candidates and organizations that derive strength from it.”
“Google should immediately reverse its decision in
order to ensure they do not suppress voter turnout during both the Democrat
primaries and the 2020 general election,” the GOP groups said.
Democratic political groups have also been critical of
Google’s new policy. “Tech companies should not reduce the power of the
grassroots just because it is easier than addressing abuse on their
platforms,” said leaders of the Democratic National Committee and allied
groups helping oversee Democratic congressional campaigns.
Social media companies are grappling with how best to
prevent a repeat of 2016 when Russian operatives, masquerading as Americans,
used targeted advertisements and intentionally falsified news articles to
interact with and attempt to deceive tens of millions of social media users in
the United States.
Google’s announcement follows the decision by Twitter to ban
political ads. Twitter also placed restrictions on ads related to social causes
such as climate change or abortion rights. Twitter said the move would help
reduce the flow of election-related misinformation. The Trump campaign
protested that change as well but said Google’s will have more impact.
“Much has been made of Twitter’s equally concerning
decision to ban political ads and suppress speech, but because advertising on
that platform is ineffective and only a tiny percentage of Americans use
Twitter, their impact is insignificant,” the Trump campaign and GOP groups
said in a joint release. “Google, however, is a serious platform with very
deep reach across the entire country.”
Trump has been complaining of bias from social media
companies, though he is a voracious user of their services. Republican groups
followed his approach Tuesday, saying they’re skeptical Google’s new ad policy
will be applied equally to conservative and liberal groups.
Google said in response to the Republican groups’ complaints
Tuesday that it’s going to stay the course.
“We know that political campaign strategists on both
sides of the aisle have raised concerns about how our changes may alter their
targeting strategies,” said Google spokeswoman Charlotte Smith. “But
we believe the balance we have struck … is the right one.”
AP Technology Writer Rachel Lerman in San Francisco
contributed to this report.
Google Workspace vs Microsoft 365, which one is better for you? Many firms, especially startups, have a challenging time deciding. Consider this blog post a quick overview of what to expect from each. We will go through each product’s advantages and disadvantages as well as when and why you might prefer using one over the […]
Stay tuned with our weekly newsletter on all telecom and tech related news.
© Copyright 2022, All Rights Reserved