In the beginning of March, Flora, founded by Weber Wong, launched with the expectation to change how creative artists’ interaction with AI in canvas, through creative solutions to AI tools’ limitations in the design ecosystem.
The ambition of Wong in AI canvas is to move the AI slop further and offer artists a more controlled and efficient approach in their work.
Flora Creative AI Tool
Unlike any other traditional AI creative tool, where simplicity of use is a trade-off against control over creativity, Flora offers professionals more freedom.
Wong, being both the technologist and artist, argues that current AI algorithms are “made by non-creatives for non-creatives to feel creative,” making it is less ideal for application by professionals with more complex requirements beyond the minimum generation capabilities.
The AI creative canvas, which shadows other AI models, offers an “infinite canvas” in which users can build blocks of text, images, and video. The idea is not to change AI models but to create a more intuitive, visual experience that enables creative professionals to work with AI in more sophisticated ways.
“The model doesn’t matter, the technology doesn’t matter,” Wong says. “It’s about the interface.”
Supposedly, the user of AI in canvas could prompt Flora to create an image of a flower, then ask for image details, and those details lead to more prompts and many other images related to the first canvas.
AI Canvas’ Role in Creative Sector
Flora does visual design, and the input of important design firm Pentagram is being utilized to create the platform, all to make AI tools for creative artists more efficient and smarter by creating variations of designs, such as logos, very rapidly and observe their creative process in real time.
Flora’s founder compares this to how current artists can make music from their home studios, pointing out how Flora allows designers to do more in less time.
While Flora does not create its own AI models, it employs existing models from companies like Midjourney and Stability, allowing strong AI tools to be available without the need for model training. Wong ensures that the AI alternative for Canva will be employed responsibly in the creative sector, addressing concerns of copyright and intellectual property.
Flora’s mission is to link creative artists and AI technology and shake up the creative landscape. With a focus on control, flexibility, and collaboration, Flora will unlock new creative and aesthetic possibilities for visual designers, agencies, and professionals. The evolvement of AI in canvas platform will make it an indispensable tool for professionals looking to revolutionize their work with AI.
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