You’re Invited to Apple’s Wonderlust Event 

Apple, Wonderlust Event, iPhone 15, Steve Jobs Theater, Apple Park, Apple Online Store, USB-C, Speed Charge, iPhone 15 Pro, iPhone 15 Pro Max, Titanium Frames, Thinner Bezels, Apple Watches, Series 9 Smartwatches, Apple Watch Ultra, Upgraded Chip, iOS 17, Luxury, Market Share, Valuation, Surprise Releases, Pricing Strategies

Apple’s is set to unveil the iPhone 15 at the eagerly anticipated ‘Wonderlust’ event on September 12th at the Steve Jobs Theater at Apple Park. 

“Please join us in person for a special Apple Event at the Steve Jobs Theater in Apple Park, on September 12th “, reads the invitation. The “Wonderlust” event invited fans with intriguing music to the new logo for the event releasing its new lineup. 

After the event ends, everyone will have the chance to order from Apple’s online store. See below for relevant dates. 

What’s available for order? 

For the first time ever, the new iPhone 15 is notably compatible with the USB-C and will boast 15 new vibrant colors of speed charge, reaching up to 35W. For loyal fans, this can be seen as a statement piece from the new lineup. 

The iPhone 15 Pro and 15Pro Max will display titanium frames, thinner bezels, significant camera enhancements, and, similar to the base iPhone 15s, USB-C ports. But those improvements could also come with a price jump, so brace yourself to pay more. 

As for the Apple Watches, the OS parent will be introducing new Series 9 smartwatches with 41- and 45-millimeter screens alongside an updated version of the Apple Watch Ultra coming complete with an upgraded chip and little else. 

Upcoming release dates 

To be the first one to get your hands on the lineup, book your calendars for the following release dates. For those looking to update your iOS 17, wait until the 18th of September. 

The new iPhone 15 and Apple Watch are only available for preorder on the 22nd of September. 

A tradition of surprises 

Apple is no stranger to surprising us with new releases all while dismaying us with its pricing strategies. 

The company stands as a prime example of effective branding. Despite Samsung’s technical advantages in cameras, battery life and displays, Apple has cultivated a robust ecosystem leading to the giant achieving a higher market share, reaching a valuation of over $3 trillion. The brand is synonymous with quality, innovation, and luxury. 

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