UK's Lyca Group Targets African Expansion
On January 9, Lyca Group unveiled a bold restructuring strategy, positioning its Africa Telecom division as the cornerstone of its modernization and growth efforts to modernize operations, boost efficiency, and capitalize the untapped potential of Africa’s telecom market.
Amid the African mobile network boom in the digital transformation age, Lyca Group is reimagining its business strategy by prioritizing efficiency and innovation, to strengthen its competitive advantage and meet growing demand across the continent.
Matching the booms in the African mobile network sector in this digital transformation age, with new opportunities emerging, is reimagining its business approach. Efficiency and innovation remain at the helm to strengthen a competitive advantage but meet the increase in demand across the continent.
This strategic pivot reflects Lyca’s commitment to delivering affordable, cutting-edge solutions that support the evolution of telecom operators in Africa. This restructuring will hence facilitate smooth functioning and align Lyca to meet the particular challenges and opportunities thrown up by one of the world’s fastest-growing telecom markets.
Smoothening into Efficiency
The increasing competition, coupled with higher operating costs, has made Lyca Group initiate a strategic revamping in order to further streamline its functions. There will be consolidation of internal functions and higher levels of digitalization activated. These will enable Lyca to allocate more resources toward innovation and market expansion, especially in the telecom industry in Africa.
A key aspect of this plan is the development of its mobile network operator (MNO) business and enhancing its mobile virtual network operator (MVNO) presence in the continent. Lyca will announce its entry into Africa telecom market during the quarter, a commitment to meet growing demands for connectivity.
Local Focus Meets Digital Transformation in Africa Telecom
Lyca is investing in localized operations to further strengthen its footing in the telecom industry in Africa. While each of these would have global business service centers, country-specific operations are streamlined into lean, sales-driven units that make for localized focus, yet ensure faster service delivery and innovation.
With rapid digitization and increasing connectivity demand, the list of telecom operators in Africa market would promise substantial growth for Lyca. It thus purports to offer all kinds of effective and innovative services while contributing to greater digital transformation within the continent in its own way.
“This paradigm change not only enhances our efficiency but also strengthens our ability to adapt to a rapidly changing industry, ultimately benefiting our customers, partners, and employees globally.” stated Deputy Chair Premananthan Sivasamy.
Lyca’s strategic shift is testament to the organization’s resolve toward leveraging Africa telecom sector thus-far largely untapped potential and being an enabler in shaping the future of telecommunications on the continent.
Inside Telecom provides you with an extensive list of content covering all aspects of the tech industry. Keep an eye on our Telecom sections to stay informed and up-to-date with our daily articles.