Amazon’s palm scanning technology marks its first expansion

Remember when Amazon took the tech industry by surprise when it launched its palm-scanning technology to provide customers with the option of purchasing goods at Whole Foods and its own cashier-less stores? Well, the retail giant is now responsible for expanding its palm-scanning tech to allow fans to enter sports, music, and other live entertainment venues without having a physical ticket.

Amazon One will be available as part of a ticketing pedestal by the ticketing company AXS, which launched the newly established scanning device at the Red Rocks Amphitheatre in Denver on Tuesday.

According to Engadget: “Amazon says the enrollment process only takes a minute, during with the system creates a unique palm signature using the company’s custom-built algorithms. Once that’s done, they can then simply scan their palms, which takes a couple of seconds, to enter an AXS venue.”

During the announcement, the e-commerce giant noted that it’s the “first time the Amazon One service is available outside Amazon and Whole Foods Market stores and for entry into an entertainment venue.”

The American multinational company emphasized that it’s planning on making the palm-scanning tech available for different regions for different purposes. “We’re excited about the potential for expansion to other locations where entry lines can be long and time consuming,” it added. Given the widespread demand for contactless solutions that can help eliminate or curb the spread of COVID-19, the scanning device that only needs users to hover their palms over a sensor might become a lot more popular than anticipated.