The annual Dubai Lynx Awards is tomorrow night. The night when the cream of the advertising and marketing sectors come together and either strut like peacocks onto stage or sit still and pretend to be good losers. My conscience is clear with this disparagement. Before I become an editor, I had occasion to be both […]
Marketing
Consumers have been fed a steady diet of sustainability messages for the last 20 years, at least in developed markets. And now this is becoming built-in to the choices we make when buying or remaining loyal to a brand. But our parameters for purchasing are becoming ever more demanding, particularly because of our increasing appreciation […]
On January 22nd in 1984, 77,000,000 Americans sat down in front of their TV sets to watch Superbowl XV111, the glitzy annual sports finale to the National Football League season. The Washington Redskins versus the Los Angeles Raiders. The final score was 38-7 in favour of the mighty Redskins, a record number of points in […]