Although it is frequently considered just a technical and infrastructure initiative, transforming it into a composable enterprise affects the entire company. People need to remember how important the human factor is for the success of such digitalization initiatives. Only if employees actively support and use the new technologies can they fully exploit their advantages. Ensuring […]
Improving customer experience, developing sensible new products, and increasing customer loyalty – these are the important goals for telecommunication providers, and they have one thing in common: Essential prerequisites for achieving them are data and data analysis. Data forms the basis for a better understanding of customers, their behavior, and their current and future needs. […]
Forward Thinking as a Business Strategy for CSPs A saturated market containing highly similar offerings from different providers doesn’t make it easy right now for telecommunications providers to set themselves apart from their rivals through their services and gain a competitive edge. It is clear, however, that even if they used to be pioneers in […]
The telco industry is developing rapidly. For example, key topics that the TM Forum has identified and discussed for 2022 are end-to-end orchestrated flows for 5G; MEC and mobile private networks; and the telecommunications provider as platform operator. Even this excerpt from the list of current trend topics makes it clear that technology plays a […]
5G, bundling offers, personalization – CSPs have to keep developing constantly in order to achieve long-term success. But how can they succeed in keeping an eye on the overall goal with so much innovation and change in completely divergent areas of digital marketing and sales? Or perhaps the question should be “How can they even […]
“The customer is king” – this claim is anything but new in the telco industry, but now it is fortified by the amendment of the telecommunications act (TKG). In force since December 1, 2021, the update of the TKG especially grants customers additional rights with regard to termination periods, reimbursements, and transparency. Meanwhile, a new paradigm can […]
The COVID-19 crisis has revealed weak points in telcos that have not been (sufficiently) addressed for many years now. Today, telco customers expect providers to offer digital service on the same level to which they have become accustomed from other services and platforms in everyday experience. This is another wake-up call to speed up the […]
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