FreshTech: A Revolution in Insurance Brokerage

FreshTech, Dubai, South Africa, Mont Blanc Financial Services, Finance, FinTech

This article is about FreshTech, an exciting new tool for financial services, pioneered in South Africa and now being promoted in Dubai.


To some people, hearing the words ‘Mont Blanc’ will evoke images of a fountain pen with a quality heft and a silky-smooth gliding action. To others, they might trigger visions of a perpetually white alpine vista. But to a rapidly increasing number of people, the default response to the words Mont Blanc is an insurance and investment company that is fast gaining a reputation for maverick thinking, resulting in better, more personalized solutions and opportunities.

When I sat down with Phil le Feuvre of Mont Blanc Financial Services, I already knew of the company’s reputation. What he gave me was something that made me wonder why it had never been done before; it made so much sense.

He introduced me to something called FreshTech. But I’ll let Phil explain it, as I couldn’t possibly do it justice.

“As a team member at Mont Blanc Financial Services, I’ve witnessed first-hand how the integration of technology into the insurance brokerage sector has become a necessity in today’s rapidly evolving world. With a cutting-edge approach, we’ve set new standards for customer-centric insurance services in South Africa. First let me delve into the core values of MBFS, our innovative use of technology, and how it has transformed the insurance brokerage landscape. In short, how, and why Fresh Tech was born.”

Phil Le Feuvre

Core Values and the Importance of FreshTech

“At the heart of MBFS lies a steadfast commitment to our core values. By rooting our operations in the principles of innovation, transparency, and customer-centricity, we have consistently managed to stay ahead of the curve. Our dedication to embracing FreshTech is a testament to our drive for continuous improvement and our keen understanding of the evolving needs of our clients. The integration of FreshTechnot only allows us to streamline our services but also serves to empower our clients with valuable insights and tools that enable them to make informed decisions about their insurance needs. By leveraging cutting-edge technologies, we can provide clients with tailored solutions, personalised experiences, and a wealth of knowledge at their fingertips.”

Innovative Use of Technology

“Firstly, digital platforms and AI-powered chatbots. We have developed a user-friendly website and mobile app, designed to provide clients with seamless access to our services. These platforms are equipped with AI-powered chatbots that offer immediate assistance and support, significantly reducing response times and ensuring that clients have access to information and guidance around the clock.

Then, data analytics and predictive modelling. At MBFS, we employ data analytics and predictive modelling to analyse trends and patterns in the insurance market. This allows us to anticipate changes in the industry and offer proactive solutions to our clients. By staying ahead of market trends, we ensure that clients are always equipped with the best insurance products and services to suit their individual needs.

And of course, Salesforce integration. Salesforce, a world renowned customer relationship management (CRM) platform, has been instrumental in streamlining our processes, enhancing client engagement, and driving overall business growth. By adopting Salesforce, we have been able to centralise client data, automate routine tasks, improve lead generation and sales processes, enhance customer experience, and facilitate collaboration and innovation.

And lastly, cybersecurity and data protection. We understand the importance of safeguarding clients’ sensitive information in an increasingly digital world. We have implemented robust cybersecurity measures and adhere to strict data protection policies, ensuring that clients can trust us with their personal information.”

The Impact of FreshTech on the Insurance Brokerage Industry Worldwide

“By deploying FreshTech, we have not only transformed our own operations but have also helped reshape the insurance brokerage industry as a whole. Our innovative approach has paved the way for other companies to follow suit, leading to increased efficiency, transparency, and customer satisfaction across the sector.

Moreover, the use of advanced technologies has allowed us to offer a level of personalisation that was previously unimaginable in the insurance brokerage space. Clients can now access tailored solutions and customised advice based on their unique financial profiles and insurance needs.

South Africa has the second highest insurance penetration globally, and our industry is incredibly innovative. However, the group risk market has historically seen less innovation and is ready for disruption. We’re bringing an offering that gives businesses and individuals a fresh approach to the insurance experience and inclusive, holistic wellbeing in the workplace. We are achieving this through an app developed by our award-winning design partner Metavaro, that truly engages with and rewards employees for living a healthy lifestyle.

In conclusion, our commitment to promoting FreshTech at Mont Blanc Financial Services has set us apart in the insurance brokerage industry by leveraging the power of AI, data analytics, Salesforce, and other advanced technologies.”


About FreshTech

Created in South Africa, but now about to shake the Dubai and GCC insurance and investment sectors, FreshTech is the collective brainchild of some of the smartest money thinkers I’ve ever encountered in South Africa, North America, the UK or the Middle East.


About Mont Blanc Financial Services

Mont Blanc Financial Services has a habit of being David against numerous Goliaths. I can’t wait to watch them succeed in a market that’s built on innovation.


About Phil le Feuvre

Phil le Feuvre is the Head of Wealth Management and Employee Benefits at Mont Blanc Financial Service. He holds a Post Graduate degree in financial planning and is the graduate of the University of the Free State. He is also a member of the Investment Analysts Society of South Africa.


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