Advertisers Will Find this One Hard to Swallow So unbeknownst to you, Google has apparently been re-arranging the letters of your search enquiry when shopping online to include a brand name supposedly relevant to the search. It gets fed back to you, and you click on it. However, this is also unbeknownst to the company […]
Insights
It’s OPEC vs IEA Yesterday, the Secretary General of OPEC was given air time on CNN. He told the world that a lack of investment in the oil industry could spike prices for crude oil to over $100 a barrel and jeopardise global energy security. Energy security is defined as an uninterrupted availability of energy […]
AI-Generated Y3000 Proves Coke is No Longer the Real Thing I once sat in a boardroom presenting two Coke TV commercials and online films I’d just produced to the company’s marketing director and her acolytes. This woman was a tough cookie who would entertain absolutely no deviation from the Coke brand’s three marketing platforms. 1. […]
UK EV Industry in Trouble Despite a sense of overwhelming fear that China will dominate the European EV market, EU Commissioner Thierry Breton insists there will be no relaxation of tariffs on EV exports between the UK and EU. “That’s a hard non” He said, with an expression suggesting the question was accompanied by some […]
A Bit of Space Junk, Probably Sorry to ruin either a romantic evening or a school lesson in astronomy, but whenever you gaze in wonder up at the stars, you’re also looking at thousands of tonnes of trash, just sort of hanging there about a thousand kilometres high. There are over 10,000 tonnes of rubbish […]
India has been stealing the headlines in the last month. The success of Chandrayaan-3 in showing the world how to colonize the moon has shown the country in a light the world many have suspected, but never seen before. The fact that China’s Xi Jinping wouldn’t meet with Narendas Modi at the recent BRICS summit […]
NASA telescopes’ imagery released this last week is visually stunning, technologically mind-blowing and spiritually, well, how can it not evoke questions of a religious, philosophical or scientific manner. The images are beautiful and reveal a universe which far exceeds the human eye’s capacity to see it. From our new vantage point, the majesty and scale […]
Sacre bleu! The French have all but banned the iPhone 12 because the radiation it, um, radiates is an intolerable .7 watts over the EU standard of 4 watts. Electromagnetic radiation is measured in wattage absorbed by every kilogram of human. Anyway, 4.7 watts is the amount of radiation absorbed by the body when using […]
We’ve now been treated to the same scene fifteen times. The interminable queue outside New York’s Apple store every time there’s an iPhone launch. It’s such a powerful component of Apple’s brand identity that competitor Samsung even launched an attack on it when advertising their own Galaxy model. Unfortunately for them it merely reinforced why […]
The G20. If you compare it to, let’s say G7 or BRICS, it’s like bringing a hand grenade to a pillow fight. It is the alpha and the omega of geopolitical shindigs. And the party this group is holding right now? It’s probably the most confrontational, uncompromising blast wave-inducing get-together in years. The story so […]
