“Just Google It”, They Said. Not Anymore. 

Google search results, AI-generated content, accuracy, safety, search generative experience (SGE), data quality, natural language processing, content filtering, harmful content, reputation, user perspective, data accuracy, safeguards, identity verification

On the 21st of August, a Twitter user named “Lily Ray”, posted screenshots of Google search results for a variety of queries that produced troubling answers. Raising questions about AI-generated search results.

Ray got triggered when AI seemed to confuse results of the following queries: “Benefits of slavery,” “how to cook Amanita ocreata?” (a poisonous mushroom), and “Why guns are good?” She is a Senior Director of Search Engine Optimization (SEO) and Head of Organic Research at Amsive Digital. “It should not be working like this,” Ray said. “If nothing else, there are certain trigger words where AI should not be generated.” 

Google has not publicly stated whether it has resolved the issues with its AI-generated search results. However, the company has said that it is working to improve the accuracy and safety of its SGE. It is still working on this issue, and it may take some time before the problems are completely resolved. Since Tuesday, Google has likely taken measures to resolve the problems, specifically correcting the answers to the question about cooking Amanita ocreata.  

What Is Google Trying to do? 

Google is trying to improve the quality of the data used to train the Search Generative Experience (SGE).  

This includes making sure that the data is accurate, comprehensive, and representative of the real world. As well as developing better algorithms for filtering out inaccurate and harmful content. This could involve using natural language processing techniques to identify and remove content that is biased, misleading, or dangerous. In addition to that, putting in place safeguards to prevent the SGE from being used for harmful purposes. This could involve limiting the SGE’s access to certain types of information or requiring users to verify their identity before using the SGE. 

It might be questionable why Google put itself in such a situation, being aware that it could potentially damage its reputation. Nonetheless, Google is known for its political, social, and economic viewpoints and how they influence people’s perspectives. For the record, Google acknowledges that its users aren’t consuming their content uncritically.

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