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Microsoft and Oracle: A Brand Partnership for the Ages

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brand partnerships, oracle, Microsoft

Microsoft and Oracle announced one of the biggest brand partnerships of the year, Oracle Database@Azure.

  • The partnership combines Oracle’s database advantages with Microsoft Azure’s services and flexibility.
  • The integrated experience of Oracle Database@Azure addresses challenges associated with multi-cloud environments.
  • Customers can conveniently purchase Oracle Database@Azure through Azure Marketplace.

On September 14th, Microsoft and Oracle announced their partnership expansion, Oracle Database@Azure. Customers with direct access to Oracle’s database services running on Oracle Cloud Infrastructure (OCI) and deployed within Microsoft Azure data centers.

Oracle Database@Azure marries the performance, scalability, and workload availability advantages of Oracle Database on OCI to the security, flexibility, and world-class services of Microsoft Azure, including Azure OpenAI.

What’s in it for the users? Well, they get greater flexibility in choosing where to run their workloads and streamlined cloud purchasing and management between Oracle Database and Microsoft’s Azure services.

Satya Nadella, Chairman and CEO of Microsoft, expressed enthusiasm about the partnership’s potential, stating that the company has “a real opportunity to help organizations bring their mission-critical applications to the cloud so they can transform every part of their business with this next generation of AI.”

Larry Ellison, Oracle Chairman and CTO, emphasized the importance of simplifying multicloud deployments. “Microsoft and Oracle have been working together to make it easy for those customers to seamlessly connect Azure Services with the very latest Oracle Database technology,” Ellison said.

Oracle Database@Azure offers a fully integrated experience for deploying, managing, and using Oracle database instances within Azure. It addresses common challenges associated with multi-cloud architectures, including disjointed management, siloed tools, and complex purchasing processes.

So, customers can deploy Azure services alongside fully managed Oracle Database services within a single data center. This includes support for Oracle Exadata Database services and Oracle Autonomous Database services. It would also support Oracle Real Application Clusters (RAC). Oracle and Microsoft have also established a joint support model to respond rapidly and resolve mission-critical workloads.

Customers can acquire Oracle Database@Azure through Azure Marketplace, leveraging their existing Azure agreements and Oracle Database license benefits. They include Bring Your Own License and the Oracle Support Rewards program.

This partnership has caught the eye of giants in several industries, including Fidelity Investments, PepsiCo, Vodafone, and Voya Financial.

It is worth mentioning that Oracle has faced several financial setbacks recently. In its most recent fiscal quarter, revenue growth slowed to 5.4%, the slowest pace in over a decade. Cloud revenue growth also slowed to 19%, below the company’s own guidance.

Could this partnership be Oracle’s Hail Mary?

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