NALA the Art Matchmaker Connects Artists with Buyers
The newly emerged Nala art platform by MIT graduate Benjamin Gulak, harnesses machines learning and data science to connect artists with buyers, disrupting the exclusivity of traditional galleries, according to MIT.
With a business model that bypasses hefty commissions, the creator of the NALA art plaform wants to democratize the art market to make artwork more accessible to help creators retain greater control and earnings from their work.
Is NALA Art Legit?
The platform charges buyers a 11.5% commission on top of the artist’s listed price, allowing artists to retain 100% of their earnings. Its AI system works on connecting artists with buyers by matching preference and budget, making art acquisition more accessible and convenient.
“We want to open the art world to all artists, not just the ones with gallery representation,” says Gulak, adding “there’s so much untapped talent out there. Our goal is to create a true meritocracy where talent, not exclusivity, dictates success.”
AI- Driven ‘NALA’ Concept Art Platform
Studying computer science and data science at MIT, Gulak realized how arts platforms were failing in offering personalized recommendations to their users. This insight led him to develop an AI art recommendation platform that simplifies the process.
NALA art platform hosts over 8,500 artists worldwide and claims a collector base exceeding 20,000. The NALA art matchmaker has really opened the market for artists from often-overlooked countries like Cuba, Egypt, and Brazil and others, granting them global exposure and fair valuations.
“We’re not just creating a marketplace, we’re creating a support system for artists,” Gulak says. “Many emerging artists struggle to gain recognition, and we’re giving them a way to connect with buyers who truly appreciate their work.”
Alongside its AI art generator recommendations algorithm, NALA recently introduced the feature of taking a photo of something you like and finding similar artwork by living artists.
Gulak would like NALA art to be the leading platform in discovering, purchasing, and selling artworks online. He would want to eventually see a space wherein emerging artists everywhere can get a shortcut to the buyer.
“Art is for everyone,” Gulak says, “and we want to make sure it’s as accessible and fair as possible for both sides of the market.”
By giving artists direct contact to global buyers, the AI driven platform will challenge the traditional art world. Therefore, Gulak uses innovation to give the art industry another perspective and encourage more fair access to art for both creator and buyers.
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