New Samsung TV to let creators share their art worldwide

Samsung is planning to support NFT by beginning with its 2022 TV lineup in order to let creators share their art with the world.

“With demand for NFTs on the rise, the need for a solution to today’s fragmented viewing and purchasing landscape has never been greater,” the company said in a press release.

“In 2022, Samsung is introducing the world’s first TV screen-based NFT explorer and marketplace aggregator, a groundbreaking platform that lets you browse, purchase, and display your favorite art — all in one place.”

In addition, this platform will let creators share their art with the world, according to the company, and let potential buyers take one of the following measures: Preview an NFT before purchasing it, learn about an NFT’s history and blockchain metadata.

Despite Samsung’s decision to support NFT, it is also watching the details when it comes to viewing NFTs on its 2022 televisions. A smart calibration feature on the TVs will automatically adjust display settings “to the creator’s preset values, so you can have peace of mind that your work looks impeccable, with true-to-the-original image quality.”

Also, more details on the NFT platform should be made available as the 2022 TVs start shipping in the coming months. Samsung becomes the first major TV manufacturer to support NFTs to such a significant degree.

Recently, Samsung Electronics announced a restructuring of its management with several changes to leadership, replacing heads of its three major business units and merged the company’s mobile and consumer electronics businesses into a single entity, according to a statement by the company.

The restructuring leaves two co-CEOs over the world’s largest maker of smartphones, televisions, and semiconductors. The ompany has ambitious investment plans to compete against Taiwan Semiconductor Manufacturing Co. on advanced chipmaking, while attempting to resist Chinese rivals with phones and other gadgets.

Jong-hee (JH) Han, the head of the Visual Display business, is also now a co-CEO with responsibility for the SET division. Samsung credits him with having led the company to the top position in TV sales worldwide for 15 years running, stressing that he is “expected to strengthen the synergies among the different businesses in the SET Division and help drive new businesses and technologies.”