Rick rolls past a billion views on YouTube
When it comes to famous memes from the 2000s, millennials are just never going to give them up.
Anyone who was active on the internet since 2009 surely stumbled upon Rick Astley’s music hit “Never Gonna Give You Up.” Almost 12 years later, and the music video has exceeded one billion views on YouTube on Wednesday.
For the Generation Z who weren’t surfing the web at that time, the video itself started off as an internet meme under the name “Rick Roll,” which is the most famous prank in the internet’s history.
The prank consisted of luring people to click on a hyperlink that claims to be one thing but turns out to be the red-haired iconic singer’s video “Never Gonna Give You Up.”
The British singer cannot deny the impact the meme had on his music video. According to YouTube, on April Fool’s Day this year, the “Rick roll” generated 2.3 million views.
Following Guns N’ Roses’ “Sweet Child o’ Mine,” A-ha’s “Take on Me,” and Michael Jackson’s “Billie Jean,” Rick Astley’s song is the fourth in line to join the 80’s hits on YouTube.
The 55-year-old singer celebrated the achievement on Twitter, saying in a video “So I’ve just been told that ‘Never Gonna Give You Up’ has been streamed a billion times on YouTube. That is mind-blowing. The world is a wonderful and beautiful place, and I am very lucky.”
To celebrate the huge milestone, 2,500 copies of the 7-inch blue vinyl of Astley’s popular song were released. Exclusively signed by the singer himself, the $17 vinyl completely sold out, according to Astley’s official website.
In the past, the singer voiced his perspective on the “Rick roll” meme, saying that he’s completely fine with it.
In a 2008 interview with the L.A. Times, the famous meme figure in every millennial’s childhood said “I think it’s just one of those odd things where something gets picked up and people run with it. That’s what’s brilliant about the internet.”