Spotify Moves into Video 

Spotify competition with itself is moving a step forward towards the field of full music video viewing, which has been dominated by YouTube for nearly two decades, by announcing on Wednesday the roll out a feature that enables users to enjoy complete music videos. 

Spotify is now in a face-to-face competition with YouTube, which has long been the only platform providing users with music videos online. The new feature will be in a limited beta of the premium subscriber category.  

For the streaming platform to obtain a larger user base, Spotify revealed its intent to initiate a trial phase of its music video service in several countries, including the UK, Germany, Italy, the Netherlands, Poland, Sweden, Brazil, Colombia, the Philippines, Indonesia, and Kenya. 

The Swedish streaming giant hopes to reach one billion users by 2030, as it faces harsh competition from Apple and YouTube, both of which offer free video viewing to their users. 

Premium users having access to this feature will be able to enjoy a limited number of music videos, for selected artists, such as Ed Sheeran and other locally known ones like Alauna. 

In March, Spotify launched its “Clips” service, offering vertical video clips that are under 30 seconds in length. Artists who use this app can upload these clips directly on it, sharing with users short and attractive content. 

For it to gain a larger audience, Spotify has branched out its services and has introduced an additional one called audio blogs, known as “Podcasts,” and audiobooks. 

In the previous month, Spotify competition with itself has estimated that the number of premium subscribers would reach 239 million in the current quarter, outstanding the projected 238.3 million subscribers. 

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