Apple

Sacre Bleu! Microsoft Just Overtook France’s GDP

When Microsoft’s market value cruised past the $3 trillion mark last week, the company also eased past the Gross Domestic Product (GDP) of one of the ten most productive nations on the planet. When we first heard about Apple, then Microsoft reaching this formidable milestone, I think the prevailing impression was that of “okay, that’s […]

The Apple Macintosh Changed Everything. Including Advertising

On January 22nd in 1984, 77,000,000 Americans sat down in front of their TV sets to watch Superbowl XV111, the glitzy annual sports finale to the National Football League season. The Washington Redskins versus the Los Angeles Raiders. The final score was 38-7 in favour of the mighty Redskins, a record number of points in […]