Coca-Cola

How to Kill a Brand You’ve Spent 100 Years Protecting

AI-Generated Y3000 Proves Coke is No Longer the Real Thing I once sat in a boardroom presenting two Coke TV commercials and online films I’d just produced to the company’s marketing director and her acolytes. This woman was a tough cookie who would entertain absolutely no deviation from the Coke brand’s three marketing platforms. 1. […]