Formula 1

Tech & Sports : Sponsorship from Presence to Engagement

Formula 1 Much as I am loathe to admit it (being a diehard Lewis Hamilton fan), Red Bull have really nailed it as sports sponsor and nowhere is it more apparent than in F1. Wherever there is an act of daring, of doing things that appear to exceed the limits of the human body, Red […]

Racing with Technology

One of the most dangerous sports in the world. That doesn’t have to be the case anymore, with various techs being implemented in the sport to make the cars operate better, greener, and safer. Over the years, Formula 1 adapted different technologies to finetune the vehicles while making the whole process more efficient and safer […]