MarTech

Technologies That Drive Brand Loyalty and Sales

As the retail industry gets more competitive, it is getting harder for brands and retailers to maintain customer loyalty, but adoption of certain technological trends may hold the key to retaining customers, improving brand loyalty and increasing sales. If a store does not match a customer’s expectations for pricing, product, or experience, the consumer will […]

Telco Industry Embraces MarTech Transformation to Win Over Consumers

Since the late 1970s, a new generational wireless network has evolved and revolutionized communications approximately every ten years. The launch of 1G in Japan in 1979 enabled the first commercially available cellphones from Motorola; 3G came with the ability to surf the internet; and 5G, launched initially in South Korea in 2019—although not yet available […]