From virtual conferences hosting up to 10,000 people, to weekly meetups on a company or team level, the virtual communication space has seen a surge during the pandemic. What could the adoption and evolution of online communication tools mean for the future of virtual events?
The short answer? They will be there. Virtual events boast several advantages which companies and marketers will want to get hold of. In contrast, face-to-face events hold the same status. They are too different experiences, and as we will see, both have their place long after the virus subsides.
Let’s start with the advantages of hosting virtual events. Virtual events are incredibly versatile experiences, the kind of content you choose to show is limited only by the data transfer limit. Event planners can call speakers from halfway across the world to give a talk or attend a discussion.
Virtual events are also cheaper to organize, as no physical avenues are needed. Viewers can essentially browse the event content while listening to a discussion in another tab.
Companies with enough funds can supply their speakers with the equipment needed to hold a much higher production session or talk, including a microphone, face camera, and even a new modem. If not, most basic equipment will generally be good, and planners can test communications with the speakers beforehand.
The educational potential for such technology is pivotal in the 21st century and has so far contributed immensely to knowledge transfer during the pandemic and will likely continue to define the future of virtual events.
Medical professionals from all over the globe attended conferences and discussions to better understand COVID-19, and its lifesaving treatments. Virtual conferences and meetups were perhaps a key to maintaining communications and research initiatives across all industries in the past year.
In doing so, they have revealed their tools of greater influence.
One important aspect to consider in all fields is the data being acquired; with proper data gathering and customer journey tracking tools, companies can gain a substantial amount of quality insight into consumer behavior in any given industry; where the mouse curser goes, where the viewer’s attention is, and how much time they spend on a specific landing page.
Nevertheless, the human element of events will never be forgotten, and most business leaders predict that while virtual events take a new-found importance, physical gatherings have the ultimate advantage of human connection and relationship building.
Thus, the future of virtual events is certainly bright when employed properly.