Friday, December 9, 2022

The Necessity of a Mobile-First Strategy

mobile-first strategy

We have come to rely on our smartphones for our relationships, finances, health, and welfare, as well as the way we interact, learn, and conduct business. The modern digital world is mobile first. In today’s techy landscape, customers value flexibility and seamlessness in all their daily activities. This is why every company should consider a mobile-first strategy to have every advantage they have in today’s market landscape.

As a result, long-established industries like banking, retail, and travel have undergone some significant changes, and new opportunities have emerged outside of these sectors as well. To address the problems of the new era, more companies are implementing a complete, mobile-first strategy.

“A responsive website isn’t necessarily mobile-first, but a mobile-first website is always responsive. The first is a technical strategy, whereas the second is a deliberate design decision based on an understanding of how people interact with mobile devices differently than they do with desktops.”

What does this indicate for your company? How can you make it work in your favor? Here is our detailed guide to creating a mobile-first firm, including its advantages and recommended methods.

What Exactly is a Mobile-First Strategy

A mobile-first strategy, as it says on the tin, starts with mobile devices in mind and moves upwards. It takes a pro-active stance while designing websites. It involves building a website that is not only functional on mobile devices but also optimized for them.

For example, modifying the navigation process from the ground up so that users don’t have to open multiple tabs or lose a page they were on by clicking away too soon.

The main difference is in the approach.

The design of a responsive, mobile-friendly website adapts easily to fit devices. A mobile-first website, on the other hand, is one that actively alters its general design to make the mobile experience as excellent as the desktop experience while planning and designing it concurrently with the desktop site.

The Benefits of Mobile-first Approach

  • Using a mobile-first approach ensures that your website will be responsive, allowing users of all platforms to view it.
  • Your knowledge is condensed and simplified into a much smaller, more manageable portion.
  • The market for mobile devices is expanding and becoming increasingly well-known on a global scale.
  • Once the mobile design is complete, you already have the site’s core functionality and only need to add more for larger-screen devices.
  • Simple navigation

The Disadvantages

  • Less room to work with due to small screens and less data loading capacity.
  • it is also more challenging to envision how a desktop would generally seem.

Why a Mobile-first Strategy is Important

The word important is a gross understatement. In today’s market, a mobile-first strategy is more of a necessity. If you are not convinced that you should prioritize mobile devices in your business strategy, here are some stats to illustrate how important mobile devices are for marketing and business.

  • People use their handsets for about 5 hours per day.
  • Mobile devices account for 70%percent of website traffic.
  • Around 80 percent of the top-ranked websites are mobile-responsive.
  • 61 percent of visitors won’t ever return to a website that isn’t responsive to mobile devices.
  • 80 percent of smartphone users will make purchases from businesses with user-friendly mobile websites and applications.
  • 70 percent of mobile phone searches result in an internet action.
  • By 2022, it is expected that mobile phone data use would have increased 46%.

Seven Guidelines for an Effective Mobile-First Business Strategy

Start from the Inside Out

Make sure that your internal business procedures are in accordance with your strategy before concentrating on mobile innovation projects that are aimed at customers. Therefore, you should first evaluate your level of mobile maturity. Your organization is more likely to succeed with customer-facing mobile experiences if it has a solid enterprise mobility strategy.

Additionally, by doing this, you can confirm that there won’t be any integration problems when you release your mobile product: It’s likely that your company’s business processes and systems won’t be able to effectively integrate with and interact with your new mobile products if they’re still stuck in the 1990s.

Make Existing Products Mobile-friendly

If you already have any customer-facing products, such as a website or mobile app, ensure sure they are up to date and offer a satisfactory mobile user experience. To be able to serve the mobile audience, regardless of the device or screen resolution they use, every web-based product must be responsive by default. This is a fundamental aspect of any mobile-first strategy.

Any mobile product must have optimized performance and speed, thus you must also pay attention to that. Your users will most likely stop using your app after the first use if it takes too slow to launch or has several problems.

Making sure your backend systems are designed to handle mobile tools in addition to web products is another crucial component of creating a mobile-first firm. In this situation, a winning mobile-first blueprint clearly demonstrates the necessity of a microservices architecture and RESTful APIs.

Adopt Agile Development Methods

Agile software development approaches and mobile development go hand in hand. Iterative software development allows you to concentrate on one issue at a time, which is ideal for creating a solid, efficient mobile experience. You can pick what is most important and make the development timeframe and expenditure realistic by reducing your product concept to an MVP.

Additionally, testing and validated learning are given top priority in Agile techniques, both of which are crucial for business products: The sooner you figure out what’s working and what isn’t in your app, the better.

Spend Money on Fresh Mobile Products

If your firm is well established, it’s likely that it didn’t begin as a mobile-first business. That’s completely OK. You can do it if Facebook and Google, two multi-billion dollar companies, can transform their operations into customer-focused, mobile-first strategy.

You boost your chances of success by adding more mobile items that target customers to your portfolio. The more your company is digitalized, the better. You can keep your current clients interested and expand your customer base by periodically releasing new products.

The tech stack is a crucial factor to take into account while developing your mobile apps. While it may initially appear like a smart solution, cross-platform development may not always be able to provide the performance and user experience that customer-facing apps need.

Implement New Channels for Customer Service

A customer first and a mobile-first strategy is one and the same. The best ways to serve their consumers are continually being sought after by mobile enterprises. Social media and chat apps are some of the most well-liked customer service platforms in this regard, and businesses like Tesco, Sainsbury, and Samsung have found success with them. You can even use a tweet to place an order at Domino’s Pizza.

AI-powered virtual assistants are becoming more widely used as chat-based customer care tools. You can drastically cut the time and money spent on customer service by using a clever chatbot on Facebook Messenger, WhatsApp, or your website online chat. You may reallocate your resources to other duties by having AI automatically handle routine and general queries.

Utilize Consumer Data

Due to their access to a vast client database, companies embracing a mobile-first strategy have an advantage over traditional brands in the market. Numerous data points, including geolocation, activity, preferences, shopping patterns, and personal information, may be collected and analyzed with the aid of a straightforward app. This aids in your ability to comprehend your users’ wants and modify your items and strategy accordingly.

Innovations in many commercial areas are being driven by data analytics and machine learning technologies. You can utilize it to tailor your customer’s experience and make specific content ideas, or you can just provide a simpler, quicker, or less expensive means to resolve customer issues, depending on the sector you work in.

Look Into IoT

Mobile technologies provide a sizable number of chances for your company. One of them is the use of smart gadgets, including wearables, sensors, connected devices, and Internet of Things. You may increase the functionality of your app and provide more sophisticated features by integrating solutions from other companies.

Smartphones fill the gap between different aspects of our lives, allowing us to seamlessly connect to hundreds of other devices wherever we go. This increases the efficiency and autonomy of our daily tasks. Businesses may provide a valuable customer experience and round-the-clock support by using your smart home gadgets, a linked car, or a fitness tracker you wear on your wrist as a gateway.

Final Thoughts

Your company’s digital transformation should begin with mobile-first marketing. The bulk of Internet users converse, place orders, and make purchases using pocket-sized screens. Businesses should now conduct their business online using the mobile-first strategy.

For many businesses, having a mobile-friendly website can help with business statistics (conversions, ROI, visitor increase, etc.). Mobile-first marketing is popular in today’s marketing environment since it has many advantages all at once.

Due to the rising number of smartphone users, a mobile-first strategy is imperative. Not only does having a mobile-friendly website mean you can avoid Google penalty. As new revenue channels and monetization strategies, engagement approaches, social media marketing, and game-based marketing are offered.


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