Mobile Advertising

telcos in advertising

In the age of information and the attention economy, the advertising industry is experiencing major changes. The Meta (Facebook) share drop might mark the beginning of great change coming to the advertising industry, and telecom companies might be at the center of it all. The pursuit of digital advertising by telcos is not a new […]

mobile-first strategy

We have come to rely on our smartphones for our relationships, finances, health, and welfare, as well as the way we interact, learn, and conduct business. The modern digital world is mobile first. In today’s techy landscape, customers value flexibility and seamlessness in all their daily activities. This is why every company should consider a […]

Xiaomi Scale Up

Xiaomi has taken the smartphone world by storm. With an attractive line-up of cheap but jampacked with-specs phones. They seem like they will dethrone the big players, and maybe they already did. Samsung is facing its most brutal battle yet, and its scariest rival. Xiaomi is not here to participate in the mobile phone fight. […]

Mobile Advertising and Data Analytics

I’m sure many of us can agree that digital advertising can be both interruptive and invasive. In addition, it can be perceived as one-directional advertising that does not allow for user engagement. Many media companies consider mobile advertising outdated and ineffective – but why is it still being used? Mobile advertising could be seen as a […]