TikTok's Parent Company ByteDance is Entering the U.S VR Market

TikTok's Parent Company ByteDance is Entering the U.S VR Market

According to a report from Protocol, ByteDance, the parent company behind TikTok, is taking serious steps to enter the virtual reality (VR) market. The corporation intends to invest heavily in this endeavor, according to a source familiar with the subject, to create VR-related content.

It appears like ByteDance is spending a significant amount on employment. Over 40 job postings have appeared for Pico, the Chinese VR headset manufacturer that ByteDance purchased last year, as reported by Protocol. The majority of positions, which range from a head of VR game strategy to a game operation manager, are for Pico Studios’ west coast locations in California and Washington. Other available posts, such as an optical engineer and a systems design electrician, indicate a greater focus on Pico’s VR hardware.

Pico’s head of consumer sales listing is also a possible sign that Pico is aiming to establish a foothold in the United States and stake its claim on the country’s VR market, according to Protocol. Responsibilities for the role include heading the sales and marketing efforts aimed at spreading awareness and generating interest in Pico’s total product to U.S consumers.

The company’s flagship product, The Pico Neo 3 Link, was released in Europe in May and costs €449 ($472 USD).

While Pico still has a long way to go, ByteDance has the resources, funding, and willpower to give the other VR and AR competitors in the U.S market a run for their money. Competitors such as Meta, HTC, Valve, and PlayStation.


ByteDance, the parent company behind TikTok, is entering the U.S VR market after acquiring Chinese VR headset manufacturer and posting over 40 job opportunities in the U.S.