Instagram’s Upcoming AI Video Editing Tool Will Promote Unattainable Perfection Standards

As 2025 nears, Instagram announced on December 19 a video editing AI tool for Instagram reels that will ultimately change how users create and edit videos with nothing but simple text prompts.

Instagram head Adam Mosseri detailed in a video what the AI Instagram video editor feature does.  Powered by Meta’s Movie Gen AI model, the new editing feature is expected to be launched next year, by then, creators can change nearly everything about their videos.

https://www.instagram.com/reel/DDwzSoyxRSx/?utm_source=ig_web_copy_link

“We’re working on some really exciting AI tools for you video creators out there,” Mosseri said, adding that “A lot of you make amazing content that makes Instagram what it is, and we want to give you more tools to help realize your ideas. And you should be able to do anything you want with your videos. You should be able to change your outfit or change the context in which you’re sitting, or add a chain, whatever you can think of.”

Mosseri teased features like changing outfits, backgrounds, jewelry, and transforming into an animated version. In the video demo, the Instagram chief’s background briefly changed to a snowy one before he himself transforms into a puppet-like animated version.

While the result seemed finely refined this video, the AI Instagram video maker is anticipated to become available and user friendly.

Transformation or Trouble?

Unveiled in October, Meta’s Movie Gen AI model lets users create videos, generate sounds, and edit clips with text prompts. Initially limited to internal use, Mosseri’s AI video editor for Instagram announcement shows its expansion to Instagram creators.

The Instagram AI editor follows similar to advancements by tech giants. OpenAI’s Sora AI video editor launched in early December, and Adobe’s Firefly video generator began limited testing in October. Now, Meta’s entry further aggravated competition for editing tools similar to the AI Instagram reel editor.

The technology endorsing the creation of the AI Instagram reel editor defies the value of real beauty and questions the very perception of self-image on social media. If users can alter their appearance, switch outfits, or even create cartoon versions with prompts on the video editing AI tool for Instagram reels, what does it say about the platform’s authenticity values. This could very well amplify users’ self-esteem issues in a world already dealing with grappling social media perfection pressures.

For many users, the number of likes on their posts-a feature that Instagram once allowed users to hide may be more desirable than features that allow them to change their appearance. While the idea of this AI video editor for Instagram reels is to empower creators, its wider implications for mental health and self-image could be far more detrimental.

Even with the best AI video editor for Instagram, alongside other tools, the whole debacle surrounding social media’s role in defining self-perception is far from over. Reality and virtual representation are already clashing, so how will any video editing AI tool for Instagram reels foster creativity or eliminate insecurities to the users, instead of magnifying these self-esteem issues?

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