John Smeddle

Warning. Do not read this article if you DON'T have a fear of flying.

There may be a faulty engine part on your next flight Alarming news from the civil aviation sector yesterday is the discovery of jet engine components, in service right now, which have false safety certification. All the details, such as the broker company who supplied the engine parts, the particular engine in which they’re now […]

How Would it Taste if it Happened to You, Google?

Advertisers Will Find this One Hard to Swallow So unbeknownst to you, Google has apparently been re-arranging the letters of your search enquiry when shopping online to include a brand name supposedly relevant to the search. It gets fed back to you, and you click on it. However, this is also unbeknownst to the company […]

Mixed Signals from the Energy Sector?

It’s OPEC vs IEA Yesterday, the Secretary General of OPEC was given air time on CNN. He told the world that a lack of investment in the oil industry could spike prices for crude oil to over $100 a barrel and jeopardise global energy security. Energy security is defined as an uninterrupted availability of energy […]

Humankind’s Get Out of Jail Free Card: Plastic-Eating Bacteria

It was 22 years ago that scientists found naturally occurring bacteria that eats plastic. That’s a short cut explanation for a discovery every bit as significant as Darwin’s theory of evolution. This is according to scientific brains who live in a factual, not a theoretical, world. For this plastic-eating bacteria actually breaks down the synthetic […]

How to Kill a Brand You’ve Spent 100 Years Protecting

AI-Generated Y3000 Proves Coke is No Longer the Real Thing I once sat in a boardroom presenting two Coke TV commercials and online films I’d just produced to the company’s marketing director and her acolytes. This woman was a tough cookie who would entertain absolutely no deviation from the Coke brand’s three marketing platforms. 1. […]

C’mon Nike, Talk to the Construction Industry. Just do it!

Nike Out-thinks its Competitors Again Iconic sportswear brand Nike has just unveiled a ventilation system to keep athletes cool. It’s called Aerogami and it works according to each wearer’s level of workout at the time. I’m sorry but my thesaurus hasn’t given me a better alternative to describe this tech. So I’m going to have […]

Cry Me Une Rivière, EU Commissioner Tells Brexit-breaking Brits

UK EV Industry in Trouble Despite a sense of overwhelming fear that China will dominate the European EV market, EU Commissioner Thierry Breton insists there will be no relaxation of tariffs on EV exports between the UK and EU. “That’s a hard non” He said, with an expression suggesting the question was accompanied by some […]

Twinkle, Twinkle, Little Star, How I Wonder What You Are

A Bit of Space Junk, Probably Sorry to ruin either a romantic evening or a school lesson in astronomy, but whenever you gaze in wonder up at the stars, you’re  also looking at thousands of tonnes of trash, just sort of hanging there about a thousand kilometres high. There are over 10,000 tonnes of rubbish […]

India’s Impressive Growth is Happening One Citizen at a Time

India has been stealing the headlines in the last month. The success of Chandrayaan-3 in showing the world how to colonize the moon has shown the country in a light the world many have suspected, but never seen before. The fact that China’s Xi Jinping wouldn’t meet with Narendas Modi at the recent BRICS summit […]