CTech Group appoints new CEO, Peter Scott, as it sets eyes on European


CTech Group announces the appointment of Peter Scott as CEO. Peter assumes his role from today and will lead the company strategy to increase the number of in-store and online retailers it works with in the UK and Europe. CTech’s unique API helps device retailers generate recurring revenue streams by selling a connected SIM at the same time as a device.  

Peter’s first priority will be to oversee the expansion into Ireland in 2021 followed by Germany, Spain and the Nordics through partnerships with operators, service providers and retailers. 

In Ireland, CTech will focus on the multiple electronics retail sector providing connectivity with a selection of operators, with whom C-Tech already has agreements. In the UK, CTech has agreements with Three, Vodafone, Virgin Mobile, Lebara, O2 and Virgin Media.

Ashley Bailey, founder of CTech Group, will move to become the chief innovation officer, responsible for developing CTech’s API technology, and the launch of an equivalent broadband service. 

Earlier this year, CTech announced it had developed its API to include an Experian check as part of the process, helping electronics retailers credit check a customer in minutes and provide a connected SIM in a single transaction. This innovation is closing the gap left by Carphone Warehouse on the high street, disrupting where and how people select and connect a SIM and proving vital in lockdowns.

Argos was among the first retailers to adopt the new service and can now offer people a choice of operator SIM when they buy their mobile device. By using the model Argos now benefits from a share of the mobile operator revenue. 

Peter joins with12 years telco experience in Europe and the USA having been CEO of Carphone Warehouse in Ireland for six years and Sprint Connect, a joint venture between US telco Sprint and Dixons Carphone. Peter also launched iD Mobile in Ireland and was responsible for the UK and Ireland launch of Dixon Carphone’s multi-play proposition, which opened up the market for SKY, BT and Virgin Media to sell broadband and TV in store. More recently Peter’s provided consultancy to BT, Tele2 and telco scale ups.

“I am excited to be joining CTech Group at this time in its growth,” says Peter Scott. “The team has done an incredible job of agreeing commercial partnerships with some of the world’s largest mobile networks and online retailers and is shaking up the ways consumers select and buy mobile SIMs. I am looking forward to helping the team build on this success and extend its reach into Europe, as well as disrupt other areas of the market with connectivity solutions for new services including broadband and multi-media.”

Ashley Bailey welcomes Peter to the company: “CTech has grown rapidly in the last 12 months. Our disruptive business model has attracted investment and allowed us to grow the number of agreements we have in Ireland, the UK, Germany and Spain despite the pandemic. In the UK, we now have 63% of the UK operator market covered by our service and we expect this to grow to over 90% in 2021.” 

“Now is the right time to begin our expansion into European markets and grow new services like broadband and TV. Peter’s wealth of experience in the industry and expertise in growing scale-ups like ours makes him the best candidate to deliver our ambition to strengthen our line-up of products and services, and ultimately replicate our UK success overseas.”

About CTech Group

Founded in 2017, and operating in the UK and Europe, CTech Group has developed a software as a service platform that lets retailers sell SIM only and broadband service provided by the major networks and operators, without the need for complex integration projects. 

By using CTech’s APIs, retailers can sell SIM only or broadband, perform credit checking, reduce fraud and activate a SIM or broadband connection without the need to integrate their e-commerce systems with each individual operator or network. It means retailers can make margin over and above the hardware they sell and offer a seamless customer experience online. 

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