du and Al-Futtaim Group Partner to Bring Exclusive Offers and Privileges to UAE Customers

du and Al-Futtaim Group

Dubai, UAE, 13 October 2022: du, from Emirates Integrated Telecommunications Company (EITC), has signed a strategic partnership deal allowing both du customers and Al-Futtaim Group’s Blue Rewards Members to benefit from exclusive offers and rewards. The announcement was made on the sidelines of GITEX Global 2022 – where du is presenting an innovative showcase under the theme ‘Powering Governments, Shaping The Emirates Reality’ featuring technologies such as the Internet of Things (IoT), Augmented Reality, metaverse, blockchain, NFT and robotics.

du will offer a variety of incentives and discounts to members of Al-Futtaim Group’s Blue Rewards. The partnership will help the telco cater to the dynamic lifestyle of customers and explore new avenues to further expand its offerings and rewards. Further, the collaboration will enable Al-Futtaim Group customers to take advantage of du’s high-speed 5G network and exclusive deals on cutting-edge products.

Karim Benkirane, Chief Commercial Officer at du said: “In partnership with Al-Futtaim Group, du is taking customer rewards to the next level through a digital, omnichannel approach. Today’s announcement will help us add life to life by offering the best value and privileges to members of Blue Rewards as well as foster better customer relationships.”

By joining Blue Rewards, du customers can unlock thousands of offers on dining, leisure activities, holidays & more. They will also earn cashback when they shop at Al Futtaim Group’s leisure and retail outlets across the GCC and Egypt. Cashback, which accumulates over time, can be used to recharge pay-as-you-go lines or pay for postpaid plans.

Himanshu Shrivastava, Chief Technology Officer at Al-Futtaim Group says: “Our collaboration with du aligns with our mission to elevate each customer’s experience on their journey and reward them at every step. We believe that strategic partnerships are an integral pillar in the delivery of excellent customer experience, and today’s announcement will further strengthen our bond with members of the Blue Rewards.”

Aligning with du’s customer-centric mission, the partnership with Al-Futtaim Group creates more touchpoints for the brand to interact and engage with its customers and additional opportunities for consumers to earn rewards and save money. 

For more information, please visit www.du.ae

About du

Operating under the steadfast umbrella of Emirates Integrated Telecommunications Company (EITC), du is an integral driver of the UAE’s economic, social and digital transformation. Thriving on digitally innovating all facets of the contemporary telecom experience, we touch the lives of millions of customers everyday as a dedicated enabler of connectivity, continuity and growth across consumer and enterprise segments. Whether delivering state-of-the-art Smart City infrastructure, bespoke enterprise ICT solutions, government communications, secure data solutions, or the very best in home entertainment and value, we are a reliable telco and ICT player shaping the future of communication for a more connected tomorrow.


About Al-Futtaim Group

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.

Structured into five operating divisions; automotive, financial services, real estate, retail and health; employing more than 33,000 employees across more than 20 countries in the Middle East, Asia and Africa, we partner with over 200 of the world’s most admired and innovative brands.

Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration, integrity, Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com.

Inside Telecom provides you with an extensive list of content covering all aspects of the Tech industry. Keep an eye on our Press Releases section to stay informed and updated with our daily articles.