Telco

Digital Fasting

UAE’s du hoped that digital fasting would help to instill self-reflection during Ramadan. Not too long ago, one of the highest profile companies in the United Arab Emirates conducted an experiment during Ramadan. The company was Emirates Integrated Telecommunications Company (EITC) and the experiment was to create a ‘technology fast’ within the Islamic practice of […]

better brands

I’ll start with a provocative assertion: most telcos typically pay less attention to their brands than they ought to, and that doesn’t work for them. The proof: mobile service has become commoditized in over ¾ of the 50+ markets studied by Strategy&. In many Telcos, the responsibility for the brand sits in Consumer Marketing, meanwhile, […]

New Generation Telco?

Although the industry has never stood still, it has also been simple to implement quick or significant changes within major organizations that use tried-and-true business models and expensive infrastructure to serve hundreds of millions of clients. Telcos must make crucial choices about handling these and other transitions while having time to stay one step ahead. […]

telco business solutions

The ecosystem is still growing, and innovation is flourishing, and a every telco business solution is playing a major role in this flourish. Once more, as the wireless sector begins the 5G growth cycle, we are on the verge of tremendous change, as we witness several other factors that are also shaping the environment. To […]

AccessAbilities Expo 2022

Dubai, UAE, 17 November 2022: As the exclusive telecom partner, du, from Emirates Integrated Telecommunications Company (EITC), has successfully concluded its participation at AccessAbilities Expo, which took place the Dubai World Trade Centre (DWTC). The event provided a platform to empower over 50 million People with Disabilities who reside in the Middle East. Adel Al Raees, Head […]

du Partners with Abu Dhabi

Dubai, UAE, 14 October, 2022: du, from Emirates Integrated Telecommunications Company (EITC), has partnered with the Abu Dhabi Department of Economic Development (ADDED) to enable telco services on TAMM, Abu Dhabi government services website. The announcement was made at GITEX Global 2022 – where du is presenting an innovative showcase under the theme ‘Powering Governments, […]

Telco Industry Embraces MarTech

Since the late 1970s, a new generational wireless network has evolved and revolutionized communications approximately every ten years. The launch of 1G in Japan in 1979 enabled the first commercially available cellphones from Motorola; 3G came with the ability to surf the internet; and 5G, launched initially in South Korea in 2019—although not yet available […]

du Signs MoU with Fazaa

Dubai, UAE, 11 October 2022: du, from Emirates Integrated Telecommunications Company (EITC), has strengthened its partnership with Fazaa initiative to offer exclusive benefits to cardholders across the UAE. The Memorandum of Understanding (MoU) was signed at GITEX Global 2022 – enabling the telco to provide unique mobile offers and greatest benefits to its members and […]