We have all been involved in webinars that may not have been the best. Although everyone tries hard to make them interesting, sometimes they simply fall short of the mark. However, webinars don’t have to be like that, they can be informative and interesting at the same time. Let us take a look at how to make them more effective.
Think About What You Are Trying to Achieve
One of the most important things to remember when planning a webinar is what you are trying to achieve. You have to have a focus that you can project onto your guests and keep them engaged long enough to get the information through.
If you are looking at driving customer engagement with webinars, then you will want to ensure that you are talking about something that will be of interest to them and potentially cause them to want to purchase something.
Include Breakouts in Your Webinar
Breakouts are a great way to create more interaction and stop people from getting bored. For the most part, you can only keep someone’s attention for around 20 – 30 minutes at a time before their mind starts to wander.
To avoid this, aim to create a breakout session every 15 minutes or so that will allow people to get into groups and discuss the section you just delivered. Not only will it stop the lack of concentration, it will also allow the information to be discussed and digested.
Keep Your Intro Short
Although you want to talk about who is there and introduce yourself, you want to keep this part of the webinar as brief as possible. If you make the intro too long, then people will be zoning out before you even start your talk.
It is far better to drip feed a bit of information about yourself and the other speakers as you go along. You should also keep anecdotes as short as possible too if you can.
Get Someone to Help You
Although you might think that you can do the whole webinar yourself, there may be instances where you need the help of someone else to help things run smoothly. One of the most common problems is that you will have a technical issue either before or during the webinar. If you have someone that can try to resolve this for you, it will leave you free to talk and perhaps fill time while the issue is resolved.
Spread Out The Q&A
While you might think it is better to have the Q&A at the end of the webinar, it will actually start to break the engagement of the talk. Try to spread the Q&A throughout the webinar such as at the end of each section so that you don’t have them all at once.
Webinars don’t have to be long and boring events. With the right planning and delivery, you can create a webinar that will keep everyone engaged and happy. In doing so, you will be able to make your webinars more effective and productive, which can only have positive impacts on your brand and business.
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