Search results for "uae"

Saudi Arabia Invited to Join BRICS

Maybe the Alliance will Actually Achieve Something Now If I walk out into my garden and look towards the north west, I can just see in the distance the location of the BRICS conference, where Saudi Arabia has been invited to join BRICS. It sits smack bang in the middle of the richest square kilometre […]

du and Huawei aim for net zero

The customer-facing name of Emirates Integrated Telecommunications Company, du, is making headlines again as a model corporate citizen. In collaboration with Huawei, the UAE’s challenger telco brand is upgrading diesel generators to significantly reduce carbon footprint. Despite some network problems that dogged its introduction in 2007 as a competitor to Etisalat, du has evolved as […]

That light at the end of the tunnel?

It may be Lebanon’s Lira Solar Car. Necessity is the mother of invention. Whilst being a cliché to some, this. pearl of wisdom is all too real to others. History tells us of the many inventions or discoveries which came to light during times of hardship. The lightbulb, telephone and basketball for example. Even gravity, […]

Tech & Sports : Sponsorship from Presence to Engagement

Formula 1 Much as I am loathe to admit it (being a diehard Lewis Hamilton fan), Red Bull have really nailed it as sports sponsor and nowhere is it more apparent than in F1. Wherever there is an act of daring, of doing things that appear to exceed the limits of the human body, Red […]