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Just One Parting Shot Before I Leave, Elon

Twitter releases its final tweet One of the definitions of a successful brand is that the people who use it tend to think of it as their own. There was a famous occasion when Burger King didn’t make their iconic Whopper for one day. When people ordered it and were told it wasn’t being made […]

Bye Bye, Birdie!

Amid the new Twitter changes, the police show up at the San Francisco HQdue to an apparent unpermitted street closure.

The Democratization of the EV Has Arrived

A new battery coating for EVs will decrease prices and increase longevity A research laboratory sponsored by the US Department of Energy has developed a new polymer coating which will almost certainly change the EV manufacturing industry. Rather than merely protect the battery, the coating is conductive for both electrons and ions, giving the battery […]

Tech & Sports : Sponsorship from Presence to Engagement

Formula 1 Much as I am loathe to admit it (being a diehard Lewis Hamilton fan), Red Bull have really nailed it as sports sponsor and nowhere is it more apparent than in F1. Wherever there is an act of daring, of doing things that appear to exceed the limits of the human body, Red […]